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Thread: Reducing SMS Marketing Opt-Out Rates

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    WASSupp Member Horton55's Avatar
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    Reducing SMS Marketing Opt-Out Rates

    Any advice on keeping customers from opting out of SMS messages? I want to avoid losing subscribers.

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    WASSupp Member Stenshu's Avatar
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    Re: Reducing SMS Marketing Opt-Out Rates

    A key to reducing opt-outs is to keep messages relevant, concise, and valuable. Use SMS sparingly and make sure each message offers something your audience cares about. If you want more strategies to retain subscribers, check out SMSARK – they discuss best practices for creating SMS content that keeps customers engaged without overwhelming them.

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